BRINGING A GLOBAL ACT OF REMEMBRANCE TO LONDON
The Nova Exhibition is a profoundly moving memorial to the lives lost and forever changed at the Nova Music Festival on 7 October 2023. Having already touched more than half a million visitors across cities including New York, Los Angeles, Toronto and Washington, D.C., the exhibition arrived in London for a multi-week public run at the Museum of Shakespeare in Shoreditch.
We were entrusted as production partner to bring this deeply sensitive experience to life in London, working hand in hand with the Nova team to honour the stories at the heart of the exhibition.
WHAT THEY NEEDED
The Nova Exhibition is unlike any conventional event. It is a place of remembrance, and the responsibility that came with it shaped every decision we made.
The venue itself presented the first challenge. We arrived to a space that was effectively a new build, still awaiting its formal fit-out, which meant we were responsible not only for the exhibition but for the enabling works that made it possible. From levelling floors and building walls to painting large areas of the space, we worked closely with the Nova team to ready the entire environment before a single exhibition element could go in.
The brief asked us to transform that raw space into more than a dozen distinct, emotionally resonant zones, each guiding visitors through a carefully considered journey of memory and reflection. This had to be delivered within a complex, constrained building, with accessibility carefully managed throughout, against a tight, short lead time that demanded we stay reactive to change at every turn, and to a standard that respected both the subject matter and the visitors who would come to pay their respects.





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